In this article I describe the different possibilities to integrate reviews into the hotel's own website. Can reviews be placed on the hotel's website so that more direct (commission free) reservations can be made through the hotel's own website? The mentioned websites can generate reservations, but a commission has to be paid by the hotel. Online travel agencies (OTA's) such as and Expedia also offer guest reviews/experiences to inform potential bookers and entice them to make a reservation. Review sites such as TripAdvisor, Zoover and Holida圜heck are therefore frequently visited. With reviews from hotel guests, both hotel managers and (potential) guests can get information about the quality and service level. A hotel can give a first impression with beautiful photos and a fantastic description, but it is questionable how hotel guests experienced this hotel in real life.
This form of 'User Generated Content' tells the 'real' story. Reviews and guest reviews, for convenience simply called reviews in this article, are an increasingly important part of the orientation and decision making process of hotel guests. Adding Reviews to Hotel Websites, Should you? Social proof improves conversion rates
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